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Best Practices Why Programmatic Direct Mail Needs to Be a Part of Your Customer Acquisition Strategy Acquiring new customers has never been trickier. Marketers need to incorporate fresh and engaging methods… July 26, 2022
Best Practices Making the Most of Programmatic Direct Mail Across the Customer Lifecycle Before we get into all things Programmatic Direct Mail (PDM), let’s take a walk down memory lane. I… July 11, 2022
Best Practices The Importance of Understanding Performance of Programmatic Direct Mail In marketing, as with anything else in life, you want to make sure you frame “success” using the… June 27, 2022
Best Practices How to Select the Best Programmatic Direct Mail Partner There are a lot of challenges out there for marketers. For any number of reasons, it can feel like… June 21, 2022
Best Practices 3 of the Most Common Issues in Direct Mail and How to Get Ahead of Them Direct mail is an incredibly effective channel to meet your customer retention or acquisition goals when done… February 23, 2021
Best Practices 4 Ways to Improve Your Direct Mail Marketing Direct mail marketing continues to be a mainstay in marketing budgets and for good reason: it’s effective (when… February 17, 2021