Programmatic Hits Home

Acquisition, Prospecting, Remarketing, Awareness

Closed-loop Programmatic Direct Mail® platform

Intent Data Capture

Intent Data Capture

Shoppers browse your site, generating clear signals. Our platform captures this real-time data and insights, including page visits, keyword searches, cart abandonment, page-level activity, behavioral activity, and more.
Campaign Management

Campaign Management

Marketers set their brand goals—from acquisition to retention, prospecting to loyalty, etc. Our platform uses proprietary technology to process large data sets, and leverages human and machine learning to analyze consumer attributes, site activity, and campaign rules to continuously optimize.
PebblePost Graph

PebblePost Graph

How does signal turn into a household address? Our proprietary graph creates, enhances, and validates connections between website visitors, the computers/devices they use, and their household postal address. Our platform processes 100s of millions of data points through sophisticated computational analyses to create deterministic connections that enhance reach and precision. And connections are refreshed every day for the most accurate links.
Dynamic Production

Dynamic Production

When a shopper meets all campaign criteria, only then do they qualify to receive mail. And that magic happens within 12-24 hours of the site visit. Every day. Dynamically rendered on a 1:1 basis, your Programmatic Postcard™ and Programmatic Catalog™ are distributed to major postal hubs for first-class delivery. Plus, each creative is tagged with over 100 attributes and passes through image recognition to extract other data points that influence optimization.
Real-Time Analytics

Real-Time Analytics

Because we start with digital, the Programmatic Direct Mail® platform tracks real-time response path activity through conversion. We report on metrics like total PDM™ sent, responses, conversions, sorted by any day or date range, revenue generated, lift, and more. For the fullest picture of conversions, our Transaction Match solution provides safe haven match-back capabilities for any sales channel that includes purchaser data.
Continuous Optimization

Continuous Optimization

Each day’s activity and real-time results fuel optimization of the next day’s Programmatic Direct Mail®. Human and machine learning are hard at work to increase your Return on Ad Spend (ROAS) and deliver the most impactful message to the most likely converters.

Marketing Solutions


Prospecting

Prospecting

Pique interest from engaged shoppers.
Acquisition

Acquisition

Find and reach new buyers at home.
Remarketing

Remarketing

Recall and convert shopper visits.
Brand Awareness

Brand Awareness

High-impact relevancy into home.

Programmatic Direct Mail® Dashboard

Simple, Actionable Dashboard

Manage campaigns with familiar digital controls and reporting.

Configure

  • Creative
  • Budget & Schedule
  • A/B tests
  • Frequency Caps
  • Geo-targeting
  • Suppression Lists

Reporting

  • Total PDM™ Sends
  • Responses
  • Conversions
  • Cohort Analysis
  • ROAS

Get in touch with PebblePost

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