Programmatic Direct Mail: How a Channel with Offline Roots Fits into Your Digital Marketing Mix
Marketers now require solutions that go beyond and complement their digital efforts to make the most impact. Learn how PDM works in tandem with digital marketing to engage consumers with an omnichannel approach that turns marketing dollars into revenue.
In this guide, you will learn:
How PDM combines the best of physical media and digital ad tech
The benefits of incorporating PDM into your holistic marketing strategy
How to use PDM across the entire customer lifecycle
Tips for measuring success of your PDM program
[Programmatic] Direct Mail is part of our omnichannel approach, so any creative you see online is matched and mirrored in our Direct Mail, reinforcing the message with consistent creative across multiple channels which leads to stronger recognition.
